During the 2008 Toyota Sales reach 212,150 units

Thursday, January 08, 2009
By: Dede Suryadi

Toyota sales during the year 2008 exceeded the target has been successfully selling 200 thousand units. Total sales in 2008 Toyota has been successful in a number of sales of 212,150 units is the highest annual sales record for Toyota.

Achievement in 2008 is the best achievement in which Toyota
to enter each class, from the sedan class, the class MPV, SUV and commercial vehicle class, Toyota sales rose sharply compared to the year 2007.

In-class sedan, which is inhabited by Vios, Corolla Altis, Camry and Crown, Toyota sedan total sales reached 17,397 units, increased by 52.2% compared to the year 2007. In the year 2008 was also successful Toyota became the market leader in the sedan class.

While for the medium-class MPV and SUV medium, with the Yaris, Innova, and Rush, a Toyota successful sales figures in this class as much as 80,112 units, while the largest sales this year reached by MPV Avanza dikelas low of 85,535 units which is a record annual sales throughout history Avanza , followed by the Kijang Innova.

And should not be seen next to the eye is the Toyota Yaris, a vehicle that is identical with the young people this year will each continue to increase sales of the consumer to get a place dihati in Indonesia.

For commercial vehicle class, the Toyota Hilux and Dyna, the total sales during the year 2008 as many as 19,923 units, up 119.6% compared to the previous year. This is also a very significant achievement, which each year Toyota commercial vehicle products more attractive as a trading partner that supports the business operators in Indonesia.

"The year 2008 that exceeded the target is the result of the hard work of all parties, we will increase the more we work hard for the year 2009 which is very challenging to keep providing the best for all our loyal customers," said Johnny Darmawan, President Director of PT Toyota - Astra Motor.

(swa)
URL : http://www.swa.co.id/primer/pemasaran/strategi/details.php?cid=1&id=8500